European Categories and Brands
Personal Care
Within this category are household leading brands including products such as shower gels, bath foams and soaps.
There has been significant activity in the year to grow these brands through new product development and brand renovation to satisfy the changing needs of local consumers.
The significant activity in the year has helped establish a position as market leader in the personal wash market.
Original Source
Since its acquisition Original Source has evolved significantly. The brand's image is based upon its natural fragrances with its target consumers those who are looking for a 'cool and funky' experience. The range extensions of skin food in pouches and bath milk have strengthened this image along with the launch of a men's range.
www.originalsource.co.uk
Imperial Leather (IL)
The Imperial Leather brand is one of the most recognised brands in the UK personal wash sector. Products under this brand include a large range of shower products including "Foamburst" and "SkinKind" and also ranges of hand wash, foam bath and bar soaps. The "SkinKind" bath products and shower gels are specifically designed for sensitive skin.
www.huggableskin.co.uk
Carex
Carex is a popular handcare brand because of its effective use against germs and bacteria without being harsh on hands. The Carex range has expanded through the introduction of Carex handgels. These waterless antibacterial handgels are instantly drying and are ideal for use on the go, catering for the increasingly busy lives of our consumers.
www.carex.co.uk
Luksja
Luksja is a good example of one of our brands that is unique to a territory, Poland, and is also in a market leading position.
The brand has been developed and expanded in recent periods to include soaps and shower gels in a variety of popular fragrances.
Beauty
The Beauty Division operates from Covent Garden, London and focuses on The Sanctuary, Charles Worthington and St Tropez brands.
Sanctuary
Sanctuary products allow customers to recreate the perfect spa experience in the comfort of their own home with the indulgent range of products from The Sanctuary Spa. Used in the spa within The Sanctuary's very own treatments, the extensive range allows you to obtain spa quality products for effective, everyday regimes.
Charles Worthington
The Charles Worthington brand has developed significantly since it was acquired. The core 'Results' range of shampoos and conditioners, including the successful Takeaway 'miniature' products, is complemented with other haircare products in aftercare and styling. An exciting new range of products called 'Front row' has recently been launched.
www.charlesworthington.com
St Tropez
St Tropez is the leading self-tanning product in the UK and is the most widely recognised self-tanning product with the consumer. The product range has been extended since the acquisition with the addition of the Naturals range of self-tanning products and a sun protection range.
Food and nutrition
This product category consists of edible oils and spreads. Our continuous product review has seen numerous new products launched in the year, with a particular focus on healthier products to control and even reduce cholesterol levels, demonstrating our commitment to create products suited to local consumer needs and tastes.
Minerva
Minerva is a brand with a great deal of history and heritage in Greece. Innovations have seen the launch of new packaging which protects the delicate flavour, golden green colour and the subtle aroma of the olive oil. Our desire to expand our portfolio of category leading brands, has seen the successful launch of a number of new spreads and soft cheese products which are focussed on delivering the consumer positive health benefits and recent acquisitions have allowed Minerva to enter the feta cheese and butter markets.
Home Care
This product category includes concentrated dishwash, detergent powders, fabric conditioners and cleaning products. The Group’s strategy to grow its brands has been evidenced in the year by the introduction of new products, new variants and improvements to product formulations.
Morning Fresh
Morning Fresh is a long-lasting concentrated liquid dishwash which offers super strength performance and freshness whilst also being great value for money.
www.morning-fresh.com Morning Fresh Ingredient Data (PDF 46kb)
‘E’
‘E’ is a much loved brand in Poland. Its popularity has been established through the delivery of quality products over many years. The brand has recently been developed to include an innovative range of cleaning and stain removal products.
